About Alay
Born from Purpose. Built with Passion.
Launched in December 2020, Alay began with a simple yet powerful mission - to bring premium-quality athleisure to Pakistan and the global market at a price that feels fair and accessible.
We wanted to prove that you don’t need to compromise on quality, fabric or design to enjoy world-class activewear. From the very beginning, customer satisfaction has been at the heart of every decision we make - and it still is.
Our Ever-Growing Product Range
At Alay, we believe everyone deserves to feel confident in what they wear - whether they’re working out, relaxing or simply living life.
Our offerings go beyond athleisure. Today, our product range includes:
- Athleisure staples — leggings, sports bras, tank tops, hoodies, joggers
- Casual wear — elevated basics, everyday essentials
- Kids wear — thoughtfully designed pieces for the little ones
- Performance gear — sports-specific apparel made for real movement
And we’re just getting started. With your continued support, we aim to keep innovating, pushing boundaries and bringing even more value-driven, performance-first products to your wardrobe.
From Sketch to Stitch: How We Build Alay
Every piece of Alay clothing has a journey - one that starts with an idea and ends in your hands.
Designing & R&D
Every design starts with collaboration, research and creativity. Our in-house team of designers and merchandisers carefully studies global trends, fabric technology and performance needs to bring functional, flattering pieces to life.
Fabric & Accessories Sourcing
We’re proud of our materials - because we don’t cut corners. From high-performance technical fabrics to soft breathable blends, every fabric, zipper and elastic is selected for durability, comfort and sustainability where possible.
Sampling & Pattern Making
Our sampling team ensures every piece is tailored to fit real bodies. From concept to prototype, multiple revisions are made to guarantee the perfect fit, comfort and movement.
Manufacturing in Lahore
Our manufacturing facility in Lahore is where the magic happens. Skilled local workers operate with precision and care to bring every design to life. We believe in ethical production and empowering the hands behind our garments.
Multi-Layered Quality Control
Our quality control team inspects every detail — stitching, sizing, packaging — through two rigorous checks:
- On-site during production
- At our warehouse before dispatch
Because you deserve nothing less than perfect.
Fulfillment & Dispatch
Each order is carefully packaged at our warehouse and sent out with love and care. We take pride in ensuring your parcel arrives in flawless condition — because how something shows up matters.
Customer Happiness, Always
Shopping with Alay should feel as easy as wearing our clothes. That’s why we offer:
- Easy exchanges and refunds
- Fast customer support
- Clear, simple return policies
If something’s not right, we’ll make it right - quickly, respectfully and without any hassle. Your satisfaction isn’t just our goal - it’s our promise.
Accessories That Go Further
We’re proud to be Pakistan’s pioneers in launching premium-quality sports bags and accessories. Stylish, durable and highly functional - our bags have become a statement of innovation in the market.
Built With You, For You
We know that none of this would be possible without you — our community. Your feedback helps us improve, your trust keeps us going and your love motivates us to create better every day.
We’re not just building a brand. We’re building a movement, where comfort meets confidence and quality meets accessibility.
Thank you for being on this journey with us. Here’s to reaching the next level - together.
Made in Pakistan. Loved Everywhere.
